Tata Elxsi Announces the Availability of its Marlin-enabled Connected TV Solution based on Android


Bangalore and Sunnyvale, CA., September 9, 2011 - Tata Elxsi, a global provider of advanced software technologies and solutions for Digital TV markets, today announced an Android-based Connected TV Solution based on Marlin DRM technology. This feature-rich solution is designed for Broadcast, IPTV, and Video-on-Demand deployments. It integrates Marlin DRM technology for content protection and playback.
The Tata Elxsi Connected TV Solution combines an Android-based set top box that supports 1080p High Definition Video in H.264 and MPEG4 with a full-fledged browser for a richer viewing experience on large format TVs. It features all popular information and communication services, including support for chat, email, calendar and news services. The solution is being demonstrated at stall number F1.31 at IBC 2011 in Amsterdam.
“Marlin DRM was a natural choice for a content protection technology as it offers an open and elegant solution for providing powerful content services,” said Mr. M. Thangarajan, vice president and head, Tata Elxsi (Broadcast & Consumer Electronics), “We trust Marlin to provide an interoperable and open DRM platform for enabling end-to-end multimedia distribution systems across networks.”
Marlin DRM is an open standards-based Digital Rights Management (DRM) technology that has been globally deployed in broadcast, IPTV, PC, mobile, and embedded systems. It provides a unique set of capabilities to manage the relationships between a consumer’s content, devices, and network services. The technology places the consumer at the heart of a domain of rich services and devices and allows them to use the content intuitively.
“We are very excited by the leadership role Tata Elxsi has played in becoming one of the earliest members of the Marlin Partner Program to deploy a Marlin-enabled STB,” said Talal Shamoon, chairman, Marlin Developer Community (MDC). “India is a growing market for digital media and entertainment, and we look forward to partnering with Tata Elxsi in capturing this and other global markets for Marlin DRM.”
Marlin is incorporated broadly around the world and is a key element in the national Internet TV platforms in Japan, the UK, Italy, and France. Marlin DRM is also the backbone of several commercial media distribution platforms around the world and is becoming the open DRM of choice for audio, video and eBook distribution platforms around the world.

About Tata Elxsi Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.
A part of the $70 billion Tata group, Tata Elxsi addresses the communications, consumer products, healthcare, media &entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3,500 employees and a network of design studios, development centers, and offices worldwide. Its core practice areas cover embedded electronics and software development, industrial design, systems integration, Animation and Visual FX services. Headquartered in Bangalore, Tata Elxsi is a public stock company. Further information on Tata Elxsi is available at: www.tataelxsi.com

About the Marlin Developer Community (MDC) and the Marlin Partner Program (MPP) Intertrust Technologies Corporation, Panasonic Corporation, Royal Philips Electronics, Samsung Electronics, and Sony Corporation originally developed Marlin DRM in 2005. They subsequently founded the Marlin Developer Community (MDC), to expand and promote Marlin DRM as an open standard, and the Marlin Trust Management Organization (MTMO) to provide trust services for Marlin products and services.
The Marlin Partner Program (MPP) is a solutions development program for Marlin DRM that is part of the MDC. The MPP is designed to grow the Marlin ecosystem by creating a community of leading system integrators and solutions providers who provide enabling technology to Marlin adopters. Device manufacturers, service providers, and content owners can use these flexible, interoperable solutions built by Marlin partners to integrate DRM functionality into their products and services. Further information on the MPP is available at: www.marlin-community.com

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