Hungama to use Intertrust’s Cloud-based Marlin Content Protection Service for

Mumbai and Sunnyvale, CA, March 6, 2013 - South Asia’s leading digital entertainment company, Hungama today announced that they have entered into a deal with Intertrust to use Intertrust’s cloud-based content protection service for the service. Intertrust offers an end-to-end turnkey solution that streamlines implementing Marlin content protection functionality into the services and devices of its customers.

“We selected Intertrust’s cloud service because it provides a scalable and cost-effective solution for our service,” said Amit Vora, Chief Technology Officer, Hungama Digital Media Entertainment Pvt. Limited, parent company of “In addition to competitive pricing and flexibility, we were drawn to the open standards aspect of the technology and its broad support in the consumer electronics community.” is India’s largest on-demand digital entertainment destination with 2 million music tracks 5000+ movies and television titles, and caters to over 1.5 billion South Asians worldwide. Marlin is the world’s fastest growing open standard for digital media content protection. Founded by Samsung, Sony, Philips, Panasonic and Intertrust, Marlin is broadly adopted across the world, and serves as the basis for digital media service deployments around Europe and East Asia. Hungama is the first major Marlin adopter in the Indian market.

“Intertrust is delighted to partner with the world’s leading Internet distributor of Bollywood and Indian content”, said David P. Maher, Executive Vice President and Chief Technology Officer of Intertrust . “The global Indian content market represents vast opportunities, and we expect this to be a landmark deal in that market.”

About Hungama is India's leading digital entertainment company that launched India's first and largest on-demand digital entertainment storefront, The storefront has over 2 and half million pieces of contentacross genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. HungamaMovies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel®Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application. is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels,studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, Internet and IPTV services on a Managed Services Platform.

About Intertrust

Intertrust is a pioneer and innovator in digital security services and technologies. The company holds over 250 patents with over 240 more pending in the fields of content protection, trusted workflow and privacy management. Intertrust provides turnkey DRM services and SDKs for mobile, web, desktop and embedded applications, leveraging its expertise as a founder of the Marlin DRM standard. In addition to products and services, Intertrust also licenses its core technologies to the leading global manufacturers and service providers. Intertrust's venture group invests in information security, privacy, and information analysis technology in the areas of consumer media, health, and smart grid energy management.

Intertrust is headquartered in Silicon Valley and has regional offices in London and Beijing. Further information about Intertrust is available at: or follow us on twitter @intertrusttech.

Media Contacts

Robin Buckley
Buckley & Kaldenbach Inc.
703.533.9805 or 703.201.3524 (mobile)