Business Models

Marlin-enabled business models range from those that exist in the market today (purchase or rental) to those that offer cutting-edge new capabilities (shared, user-generated, or targeted advertising). To see examples of these business models, review the use case scenarios.

Business Model Description License Elements
Purchase Content items offered for purchase License not tied to PC-only model. All service-enabled devices have access and playback capability.
Subscription Catalog of content available for playback based on recurring fee or membership License not tied to PC-only model. All service-enabled devices have access and playback capability.
License can be based on a variety of subscription terms (time, count, ad-supported, user-determined, or other)
Different license terms available for same content items
Rental Content available for time- or use-based playback License not tied to PC-only model. All service-enabled devices have access and playback capability.
License can be modified based on user preferences (view ad, preview-to-purchase, allow/disallow data collection, etc.)
License can be time- or use-based
Shared Content playback temporarily available on devices specified by licensed user License can be transferred (or "borrowed") using proximity-based usage rules
Gift Content playback temporarily available on devices specified by licensed user License modified to include transfer to devices not originally specified in users domain
Time-based or count-based
User-Generated Content available to share (or purchase) only to user-created groups "friends", "family", "classmates") License not tied to PC-only model. All service-enabled devices can have access and playback capability.
License based on subscription to user groups (e.g., "my friends")
Access can expire or renew through dynamic linking
User-defined groups can be linked. No need to define different licenses for each different user.
Advertising-Supported Content associated with specific attributes that must be met for access and/or playback License not tied to PC-only model. All service-enabled devices can have access and playback capability.
License determines how dynamic media zones within the content are to be populated and viewed
Media zone can encompass highly flexible attributes
Advertisement that must not be skipped
Warning screen that must be viewed
Same content files can be distributed to different users with different attributes
Targeted Advertising Content available on different terms based on insertion of personalized ads inserted at any point in content License not tied to PC-only model. All service-enabled devices can have access and playback capability.
License determines how dynamic media zones within the content are to be populated and viewed
Media zone can encompass highly flexible attributes:
  • Separate ads for different target markets
  • Survey/test prior to view
  • Feedback or personal data collected
Same content files, different attributes
Metering & Auditing Content access and playback enhanced with detailed usage data. Supports subscription-based, advertising, and customer care functions License not tied to PC-only model. All service-enabled devices can have access and playback capability.
License determines how dynamic media zones within the content are to be populated, viewed and reported
Detailed information securely collected about content usage
Creates secure basis for communicating audit data to service providers who requireit